Recruiting sales associates is one of the most challenging aspects of the real estate industry for brokers. To help make this process easier for affiliates, ERA Real Estate created the ERA Electronic Recruiter.

The new product was introduced today at President’s Circle, an annual meeting of top ERA brokers in Las Vegas. At the meeting, attendees previewed the ERA Electronic Recruiter, a tool designed to save brokers time while recruiting new agents. The Internet-based utility generates e-mail messages for sales associates of all career levels. There are four tracks, each with 10 messages, which are sent over the course of several months. The messages feature information about ERA incentive programs, technology and training. Other communications focus on the unique products and services offered by the global franchise such as the ERA Sellers Security Plan.

“Recruiting is one of the most important aspects of staying ahead of the competition,” said Brenda W. Casserly, president and COO, ERA Franchise Systems, Inc. “We also understand that with a broker’s busy schedule, recruiting efforts are often put on hold. Through this specially designed program, we hope to ease recruiting efforts for our membership.”

Once the broker inputs the information into the system, the program will automatically generate a series of customized e-mail messages that are sent from the broker to the agent. The program delivers one message every three weeks and has the capability of sending communications for up to two years. However, the broker can discontinue the program at any time. Another feature of this recruiting tool is that the broker also receives a copy of the message as a reminder to follow-up with the sales associate.

The ERA Electronic Recruiter is part of a suite of technology tools ERA Real Estate offers to its affiliates. In February, the company launched the ERA Move Planner, an e-mail program designed to help sales associates keep in touch with customers from the time the contract is signed until closing. After the sales associate enters their client information into the system, customers begin receiving timely tips about moving via e-mail.

Published: May 7, 2002

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